What would a ‘Better Brochure’ look like? We used the ‘Four Actions Framework’ from the Blue Ocean Strategy to reimagine a brochure used for student recruitment. Reference: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renee Mauborgne, Harvard Business School Press, …
We ran a session at the 2019 Navitas Business Partners Conference which asked: “What’s the Role for Brochures in this Digital Age?” Ahead of the session we surveyed a wide range of recruiters and marketers, and asked a simple but provocative question: “Could you do your job and succeed without …
A 2015 review of neuroscience literature suggests that people process and retain information read from paper differently, and for the purposes of advertising, better than they do from screens. Source: A White Paper from MPA – The Association of Magazine Media, Scott McDonald, Ph.D., Nomos Research, September 2015 What They Say …
Because you would rather be recruiting students than worrying where your brochures are. That’s our job. Every day our institution customers place orders in Edgistic, our online portal, for brochures to be shipped to their events around the world. We call these Critical Orders, and when placed our customer tells …
You’ve raced time and fought inertia to finish the design of a brochure and get it printed – so we understand that you just want to get it straight into market. But distribution is your biggest cost, so it can pay to take a deep breath and consider your options. …
How to waste a lot of money on a brochure mailout (and how not to) Read More »
“So tell us a bit about yourself” Some candidates think that this is an invitation to recite everything on their CV word for word from start to finish. We wish they wouldn’t and here’s why: Not only is it boring for the interviewer; it doesn’t answer the question! The interviewer already …
Are you thinking of hiring someone in China as an ‘independent contract’ and think it’s ok? It’s not. Unlike Western countries, China has no concept of an independent contractor (although there has been some minor adjustments recently) which means that you’re violating Chinese labour law if you: Treat someone as an …
Hiring an ‘Independent Contractor’ in China. Don’t do it. Read More »
Getting prepared for an interview can be daunting, here’s some tips to help you get prepared. ** The following list is not the exhaustive, there’s lots of great advice available on how to prepare for an interview, but these are things that we think are important (and which candidates often …
Will your CV help you get you an interview for that dream job? We see a lot of great candidates with interesting and relevant skills and experiences but unfortunately many have poor or even terrible CV’s. Maybe they’re thinking that the CV doesn’t matter too much because when they get …