Better Brochure Project

A New Model for a Better Brochure

What would a ‘Better Brochure’ look like?  We used the ‘Four Actions Framework’ from the Blue Ocean Strategy to reimagine a brochure used for student recruitment. Reference: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renee Mauborgne, Harvard Business School Press, …

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Does Neuroscience Suggest a Continued Role for Paper Based Collateral in Student Recruitment?

A 2015 review of neuroscience literature suggests that people process and retain information read from paper differently, and for the purposes of advertising, better than they do from screens. Source: A White Paper from MPA – The Association of Magazine Media, Scott McDonald, Ph.D., Nomos Research, September 2015 What They Say …

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