Marketing Manager (SE Asia)

Education Services Provider

Marcomm and Team Leadership role

  • Marcomm and Team Leadership role
  • Working with leading universities from around the world.
  • Location: Kuala Lumpur, Malaysia but other locations across SE Asia will be considered for the right candidate.

About Our Client

Our Client is a provider of marketing, strategy and staffing services to universities from around the world, including the US, Canada, Australia and the UK.  A North American company, it currently has more than 100 staff, in offices across China, Malaysia, Vietnam and India.

About the Role

The Marketing Manager will lead a team of Digital Marketing Executives in South East Asia.  As part of this role, the successful candidate will:

  • Plan, implement, and oversee the delivery of marketing projects including significant engagement with clients.
  • Assist clients in cost effective targeted marketing services to build global recruitment outcomes.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), identifying trends to optimize spend and performance.
  • Brainstorm new and creative university growth strategies, and experiment with various organic and paid acquisition channels.
  • Build an ecosystem of marketing providers in key local markets, that can be used to service clients.

Key Requirements

  • 5-10 years of experience in roles related to international education (preferably higher education).
  • Strong English fluency, proficient in business report writing, and discussing strategy and analysis with English speakers.
  • Experience managing multi-country localised marketing strategies, especially in Malaysia, Vietnam, Thailand.
  • Demonstrable experience executing and managing paid and organic digital media campaigns across SE Asian markets.
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
  • Solid knowledge of marketing tools and website analytics tools.

The ideal candidate will be an experienced marketing professional from the education industry, with experience in performance marketing and team management.

Does this sound like you?