Senior Marketing Manager

Education Services Provider

Global Marcom role

  • Senior Marcom and team leadership role
  • Working with leading universities from around the world.
  • Located in China or Malaysia

About Our Client

Our Client is a provider of marketing, strategy and staffing services to universities from around the world, including the US, Canada, Australia and the UK.  A North American company, it currently has more than 100 staff, in offices across China, Malaysia, Vietnam and India.

About the Role

The Senior Marketing Manager will lead a team of Marketing Managers and Digital Marketing Officers in China and across Asia.  As part of this role, the successful candidate will:

  • Assist in developing, implementing, and executing strategic marketing plans for the Asia region clients and responsible for pipeline growth and targets.
  • Engage with clients to develop ‘state of the art’ services and cost effective targeted marketing strategies to build global recruitment outcomes.
  • Actively work with the regional teams to understand market and customer requirements, carry out market analysis, recommend product positioning and define strategies as required.
  • Report to the Head of Global Marketing, evaluating and reporting performance of clients, and assess against goals (ROI and KPIs), and impact of brand marketing projects.

Key Requirements

  • Minimum 5+ years of experience in digital marketing and business development, in increasingly responsible roles related to international education (or at least education).
  • Strong English fluency, proficient in articulating overall marketing strategies, and data analysis. Additional language skills are a bonus.
  • Demonstrable experience executing and managing SEO, PPC, social media and PR through multi-country localised marketing strategies.
  • Solid experience and understanding in driving performance marketing, with strong analytical skills, data-driven thinking, and evidence of achieving results.
  • Strong management experience, able to guide and grow the team.

The ideal candidate will be an experienced marketing professional from the education industry, with experience in performance marketing, team management, and business development.

Does this sound like you?