Brochures

A New Model for a Better Brochure

What would a ‘Better Brochure’ look like?  We used the ‘Four Actions Framework’ from the Blue Ocean Strategy to reimagine a brochure used for student recruitment. Reference: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renee Mauborgne, Harvard Business School Press, …

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How to waste a lot of money on a brochure mailout (and how avoid doing that)

You’ve raced time and fought inertia to finish the design of a brochure and get it printed – so we understand that you just want to get it straight into market. But distribution is your biggest cost, so it can pay to take a deep breath and consider your options. …

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