Paper v Screens

Does Neuroscience Suggest a Continued Role for Paper Based Collateral in Student Recruitment?

A 2015 review of neuroscience literature suggests that people process and retain information read from paper differently, and for the purposes of advertising, better than they do from screens. Source: A White Paper from MPA – The Association of Magazine Media, Scott McDonald, Ph.D., Nomos Research, September 2015 What They Say …

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