Advice for Institutions

A New Model for a Better Brochure

What would a ‘Better Brochure’ look like?  We used the ‘Four Actions Framework’ from the Blue Ocean Strategy to reimagine a brochure used for student recruitment. Reference: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renee Mauborgne, Harvard Business School Press, …

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Does Neuroscience Suggest a Continued Role for Paper Based Collateral in Student Recruitment?

A 2015 review of neuroscience literature suggests that people process and retain information read from paper differently, and for the purposes of advertising, better than they do from screens. Source: A White Paper from MPA – The Association of Magazine Media, Scott McDonald, Ph.D., Nomos Research, September 2015 What They Say …

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How to waste a lot of money on a brochure mailout (and how avoid doing that)

You’ve raced time and fought inertia to finish the design of a brochure and get it printed – so we understand that you just want to get it straight into market. But distribution is your biggest cost, so it can pay to take a deep breath and consider your options. …

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Hiring an ‘Independent Contractor’ in China. Don’t do it.

Are you thinking of hiring someone in China as an ‘independent contract’ and think it’s ok? It’s not. Unlike Western countries, China has no concept of an independent contractor (although there has been some minor adjustments recently) which means that you’re violating Chinese labour law if you: Treat someone as an …

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