Blue Ocean

A New Model for a Better Brochure

What would a ‘Better Brochure’ look like?  We used the ‘Four Actions Framework’ from the Blue Ocean Strategy to reimagine a brochure used for student recruitment. Reference: Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant, W. Chan Kim and Renee Mauborgne, Harvard Business School Press, …

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