Country Director (China)

  • Senior Manager
  • China

University pathway provider

Student recruitment role

  • University pathway provider
  • Student recruitment role
  • Located in China

About Our Client

Our client is one of the leading and diverse education groups with a suite of high quality university partnerships in Australia.

About the Role

The Country Director will assist with the management of student recruitment activities while also supporting the institution’s overall engagement in China.

  • Coordinate with the institution on the creation and implementation of the China market strategy.
  • Monitor results and adjusting the tactical plan to ensure optimal outcomes.
  • Work with key stakeholders in Australia, develop and maintain high level relationships with new and existing partners in China, and other in-market activities as required.
  • Coordinate the production of electronic and print publications and other marketing/advertising opportunities both internally and externally, in cooperation with the marketing team.
  • Undertake frequent and extensive regional travel, and travel to Australia as appropriate, on behalf of institution including outside of regular business hours and on weekends.

Key Requirements

  • 10+ years of experience in increasingly senior roles related to student recruitment for international institutions.
  • Advanced strategic thinking and experience developing and implementing targeted recruitment strategies.
  • Experience setting, tracking, and achieving quantitative and qualitative targets, strong analytical abilities and familiarity with using data to drive decision making.
  • Fluency in English, comfort communicating with native speakers and proficiency in business writing.
  • Bachelor’s degree required, Master’s degree preferred.
  • Knowledge about Australian higher education and Australia as a destination for international students.
  • Experience or expertise in sales and marketing.

Our ideal candidate will have a strong background in student recruitment, together with skills in strategic thinking and cross-cultural communication, as well as the personal drive to achieve results.

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